[2026] PTE Academic Reading - Multiple Choice, Multiple Answers

The "diffusion of innovation" theory suggests that new ideas or technologies spread through a population in a predictable pattern, typically following an "S-curve."Early adopters, who represent a small segment of the population, act as opinion leaders and play a crucial role in legitimizing a new technology.As these innovators gain traction, the "early majority" begins to adopt the innovation, driven by evidence of its success and practical benefits.This stage is often considered the tipping point for mass-market adoption.Conversely, "laggards" are the final group to accept the innovation, often doing so only when it has become an inescapable necessity or the traditional alternative is no longer available.Understanding these segments is essential for businesses, as the marketing strategies required to convince an early adopter differ significantly from those needed to persuade a conservative laggard.